The 100 Movement was built around one simple observation. People do not fail because they lack discipline. They fail because they try to do hard things alone.
The research is clear. Accountability, community, and real stakes change behavior in ways that willpower alone never will. The 100 is the container. The people inside it are the reason it works.
We took the intensity of Squid Games, the brotherhood of a run club, the discipline of a bootcamp, the accountability of a mastermind, and the virality of a flash mob and built something that has never existed before.
100 people. 100 days. Real stakes. Nobody does it alone.
Earf Good is the mission behind everything Earf 3.0 LLC builds. Every product. Every movement. Every dollar earned is in service of one thing - doing good for people and the planet.
The 100 Movement is proof of concept. That you can build something that transforms people, generates real community, and still operates with integrity and purpose.
Every dollar donated to Earf Good goes directly toward building the next thing that matters.
The 100 Movement is not a product. It is the beginning of something. Level 1 is September 23 through December 31, 2026. What comes after is being built right now.
If you want to be part of what we are building - not just as a participant but as a movement - lock in. The people who show up first are the people who were there when it started.
There will come a day when you wish you had locked in on 9.23.2026.